05 octobre 2009

Spring-Summer 2010: Hyperfashion



















Gentle Reader -

After the barrage of looks for next season - and we won't mention the show at Ungaro - it is clear that we are solidly in the age of hyperfashion.

While fashion editors have either solidly made up their minds, or need a week in St. Barts to sort it all out, fashion has now become a bit arbitrary - with a hint of a point-of-view. But why do I say 'hyperfashion'?

Call it a fashion theory of non-relativity (sorry, Albert E.): clothes that don't relate to women; aesthetic mixes that are cultural pastiches; the over-detailed with not-enough-detail.

There are probably enough people who, with thoughts of YSL in their heads, are lamenting this current state of fashion, "Bring back the standards of elegance and beauty!" - you can almost hear them...if only because that voice we too hear.

This is not a time to be dour-faced on current fashion. Far from it. Hyperfashion allows for freedom, experimentation and creative voice. The passion for clothing design is still there in the hearts of those who bow on the catwalk after the show, hoping that their presentations will make a mark and hopefully sell well.

But is this the end of Big Fashion?

- AP

Aucun commentaire: