Gentle Reader -
Should we be calling ready-to-wear by this term? In the past few weeks, various sites have posted photos - and reviews - from the collections for Spring-Summer 2010. Excitement has been built, but orders have to be placed and clothes made. And so we wait. Not very ready, is it?
Here is the observation, once again: the more the images of collections are published and click-on around the world, the more those images reflect the now, and not the intended season. It does the fashion system no good to have rounds of image hype that gets digested faster than, well, you get the idea.
One has to be very inventive to keep the momentum going until deliveries are finally made.
- AP
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