02 octobre 2011

Fashion Texts: Required Reading (The Beautiful Fall)




















Gentle Reader -

For the past few seasons, this book has been the source of inspiration for quite a few collections. Though the trend-setting personalities and lifestyles of a carefree Paris of the 1970's are captured in a fresh way (particularly in the first half of the book), The Beautiful Fall marks a transition from the couture to ready-to-wear.

As the round of Spring/Summer 2012 collections nears completion, some things to keep in mind:

Yves Saint Laurent still looms as a fashion force

Production capability for ready-to-wear is actually higher than production budgets may allow

Fashion today is aimed at profitable markets worldwide

Fashion presentations should never be taken literally

- AP

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