Can you imagine a couture house without a directrice? That indispensable figure: part mother, part doyenne and always a diplomat?
Maybe it's time that the Chambre Syndicale take a strategic look at the role of haute couture and find some relevance not only in today's world, but in the future.
I am not advocating here, but there are indications that perhaps the venerable tradition of made-to-order clothing should undergo a transformation:
- Identify the techniques of haute couture and pass those on to future generations
- Produce limited examples rather than full collections
- Consider restructuring the traditional business model of haute couture
In other words, a "free" couture - without the pressures of selling.
Perhaps we will see the directrice as the real power of a couture libre, hiring couturiers to fit the need of clients.
- AP
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