For Young Designers

Gentle Reader -

The fashion game as it has been played is, like so many things in this Age of Transition, over.

If you are a young designer (read: just starting out, no matter what your age), consider the following:

- regular podcasts rather than advertising in magazines
- show fewer, but better designed, clothes and accessories
- focus on being a cult brand with loyal followers (read: people who buy) rather than store buyers
- "tweet" your inspirations

Fashion images have become the fast-food of style: consumed at a rate that does not help actual clothes being shown at stores. Sure, it is nice to think of becoming the next Yves, Ralph, or Galliano.

But the way it was done may not be the way to do it now.

- AP