09 juillet 2008

Ephemeral Cool

 
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Here is something one can't find in the manicured suburbia and city-states of the world: the jumble of adhesive posters in a succession of time and placement.

It's rather like a living collage, and music events (album releases, concerts) seem to be the most prevalent kind; New Yorkers know this to be true.

Fashion moments are much like these bits of poster-clash: they happen and are over. There is a continual, ephemeral cool produced. In other words, what surrounds us are cultural EKGs, recording the pulse, the movement...the direction. This is what fashion forecasters, trend analysts and designers all learn to read and interpret.

- AP

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