20 juin 2008

Hello Alex! Again!

 
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If there is one region of the earth that shouldn't miss the opportunity to re-invent itself, it is the Mediterranean. I'm not talking about 7- or 12-day cruises, increases in tourism, and the like. To put it sharply: it is time for the re-birth of pan-Mediterranean culture. Of course, no natural re-birth happens quickly and may take hundreds of years. However, as the online review of former and future fashion, what's a few hundred years?

I won't go into too many details that are better reserved for Le Monde "Diplo" or Harper's, so here's the gist: it starts with Alex, which is how the city of Alexander, of Cleopatra, is casually called in Egypt.

There is a slight swagger, a lightness and ease that Alex represents; hopefully one can see a bit of the city's personal style here. I am not alone in being hopeful for this city. However Egypt's second city must remember that while its bigger, badder sister may have the Pyramids and the Nile, Alex is. It's as simple, as casual, as that.

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